I’ve written a whole article on charming interfaces, but in essence, it’s about working with microcopy (tiny words with a huge UX impact) – and illustrations to create pleasant experiences.
#Toweb sucks how to#
How to create an awesome peak experienceĪ great way to create awesome peak experiences is to think seriously about how you can make your users smile. Of these two, creating an awesome last experience is most important.
How to create an awesome last experience.How to create an awesome peak experience.Instead, consider how you can make sure that the peak and last experience of using your site is awesome. If you want positively affect the user experience your site or app, don’t focus a lot of time and energy on designing the first experience your users encounter. Here’s a more in-depth article about the peak-end rule (). When thinking back on an experience, most people will only consider the peak and end.
It doesn’t matter that your first experience was a 2. In other words, the average between the peak 10 and end 6. When you’re asked about the experience a few days later you’re likely to rate it at an 8. And at the end of the procedure you rate your pain as a 6. But at its height there was a very painful moment that you rated a 10. In the beginning, you don’t feel much pain at all, so you rate it a 2. Every minute you’re asked to rate how painful it is from a scale from 1-10. It’s time to shift focus if we really care about how our users experience, feel about and remember the sites and apps we build.įor instance, let’s say you go through a medical procedure. Let’s use Nobel Prize-winning psychology to argue that we’re overrating the impact of start and landing pages, whilst at the same time underrating other aspects of the user experience. The start page is also probably the thing that is displayed in marketing materials, on important board meetings and what you show friends or family members who ask what you actually do during the days.īut I believe it’s time to start questioning the importance of first impressions in digital products. So we focus on the start page and make sure our users get the ultimate first impression when using the interfaces we create. It’s natural for us to apply this first-impressions-matter-mindset to the projects we work on. Some of us go into the web world and become designers, developers, content creators, scrum masters and so on. Then time ticks on and kids with this mindset grow up. I remember my parents repeating “first impressions last” and “you never get a second chance at a first impression” to me as a kid. How to introduce yourself, shake hands in the right way, dress properly and so on. If your parents are like most parents, you’ve probably been raised to care a lot about first impressions.
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